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Keywords: Diffusion of innovation
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Journal Articles
Journal of Information, Communication and Ethics in Society (2026) 24 (3): 380–399.
Published: 15 October 2025
... farming into a more connected, informed and resilient livelihood. Originality/value This study extends the diffusion of innovation theory by contributing to a deeper understanding of the socio-technical dynamics influencing digital transformation in agriculture. Its application in study provides newer...
