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Keywords: Digital marketing
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Journal Articles
Journal of Information, Communication and Ethics in Society (2018) 16 (1): 90–107.
Published: 06 December 2017
... marketers to use sponsored search more effectively as part of their arsenal in light of some important changes recently made by Google. The potential of netnography as a research methodology has also been expanded by using it in a novel setting and in drawing up actionable insights. Netnography Digital...
