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Keywords: Green purchasing behaviour
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Journal Articles
Journal of Information, Communication and Ethics in Society (2025) 23 (2): 234–261.
Published: 24 January 2025
...Nitika Sharma; Arminda Paço Purpose This study aims to explore the impact of Own, Others and Outer influences (O3) on green purchasing behaviour in e-commerce. The study uses the O ZONE model and Stimulus–Organism–Behaviour–Consequence (SOBC) framework to analyse the impact of green intentions...
