Keywords: Grounded theory
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Journal Articles
Journal of Information, Communication and Ethics in Society (2022) 20 (4): 531–545.
Published: 11 July 2022
... of the ethical perspective of millennials is of vital importance for organizations. Design/methodology/approach The study applies a grounded theory approach to explore the subjective experiences of consumers and draws insights from the data following an interpretivist epistemology. Findings The findings...
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