... subcategories was developed based on message sensation value theory to assess account engagement, video content, video format and health-care promotion. The coding process was completed in January 2024. Findings User engagement largely remained at the level of likes and saves, with fewer deeper interactions...

...Chukwuma Ukoha; Andrew Stranieri Purpose This paper aims to use the writings of Mikhail Bakhtin to reveal new insights into the role and impact of social media in health-care settings. Design/methodology/approach With the help of Bakhtin’s constructs of dialogism, polyphony, heteroglossia...

... of electronic health-care records require an understanding of medical data mining. This paper presents a review of data mining techniques and reasons for engaging in the practice of identifying benefits, costs and ethical issues. The authors create an original framework, STRACQ, for ethical sharing and mining...