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1-2 of 2
Keywords: Netnography
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Journal Articles
Journal of Information, Communication and Ethics in Society (2018) 16 (1): 90–107.
Published: 06 December 2017
.... Design/methodology/approach Data have been collected from various sources on the internet including blogs and discussion forums. Netnography has been used as it allows a detailed evaluation of the consumers’ needs, wants and choices in a virtual space. Findings The average cost-per-click for ads...
Journal Articles
Journal of Information, Communication and Ethics in Society (2016) 14 (2): 200–212.
Published: 09 May 2016
... Electronic Army activities and assess them using a developed hacktivist criteria to try and gain a greater understanding of the motivations of the Syrian Electronic Army. The paper uses a netnography research approach. Findings This paper determines that the Syrian Electronic Army is motivated to protect...
