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Keywords: Predictive analytics
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Journal Articles
Exploring the factors influencing adoption of health-care wearables among generation Z consumers in India
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Journal of Information, Communication and Ethics in Society (2022) 20 (1): 150–174.
Published: 16 December 2021
... Gen Z customers in India. Technology adoption Push pull and mooring (PPM) theory Health-care wearables Internet of things (IoT) Predictive analytics Smart devices Generation Z consumers In India, youth constituted as the largest proportion of the population (Chandrasekhar et...
