Keywords: Strategy
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Journal Articles
Journal of Information, Communication and Ethics in Society (2020) 18 (2): 237–254.
Published: 12 December 2019
... it. The framework is based on three main pillars derived from the academic literature research: e-marketing strategies, customer relationship management (CRM) strategies and business model strategies. Design/methodology/approach This paper reviews the literature from e-Marketing, CRM and business model...

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