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Keywords: Behavioral targeting
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Journal Articles
Journal of Internet and Digital Economics (2022) 2 (1): 15–26.
Published: 21 March 2022
...Wei Xiong; Ziyi Xiong; Tina Tian Purpose The performance of behavioral targeting (BT) mainly relies on the effectiveness of user classification since advertisers always want to target their advertisements to the most relevant users. In this paper, the authors frame the BT as a user classification...
