Container port selection factors: heterogeneity among major market players

This study explores the main factors considered when shippers and container shipping lines select their import/export and transshipment ports. In the present study, 38 container port selection indices were chosen from the previous research and field interviews. The scores of the 38 items were collected via survey to the three major maritime/port market players: shippers, shipping lines, and container terminal operators. In order to analyze the different priorities imposed on the port selection factors by the three market players, the ANOVA method has been employed. The empirical test shows the different perceptions about port selection attributes among service suppliers and demanders. In addition, the 38 items have been categorized into seven key factors through an exploratory factor analysis. The ANOVA technique was employed again to analyze the perspective differences for the port selection factors among the market players. The results show that there are significant differences among the players assessing the importance of the three port choice factors: liners and terminal operators give more weight to ‘hinterland and terminal basic conditions’ than shippers; terminal operators do not take ‘line operation’ as seriously as carriers and shippers; the factor of ‘terminal operation’ is more significantly considered by liners and terminal operators than by shippers.