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A port plays a crucial role in total logistics chain by conducting its function as a gateway for inbound (import) and outbound (export) cargo operations. The port has traditionally been regarded as a connecting place where handles ships on one side and cargoes on the other side. These interactive functions to be carried out by the port imply that a port organization should be established, maintained and altered in a way that generates a value-adding activity to the whole logistics chain. This paper aims to suggest an alternative direction for a port organization in context of changing global logistics environment so as to be better prepared for the ever-changing business horizon. Such an attempt will provide global logistics and port management with a strategic insight into innovative and responsive port organizational strategies.

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