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Keywords: moderating effect
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Journal Articles
Journal of International Logistics and Trade (2012) 10 (1): 109–133.
Published: 30 April 2012
...Heesung Bae; Yangkee Lee; Wooyoung Lee This study has two objectives. The first aim is to ascertain whether innovation and market orientation have direct, indirect, and causal effects on customer service. The second objective is to ascertain whether market orientation has a moderating effect...

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