Schadenfreude and purchase intention for counterfeit luxury brands among Iranian consumers Available to Purchase

Soheyla Salimian is an MA Student in Management Department at Shahid Ashrafi Esfahani University, Isfahan, Iran. Her research interests include business management, and consumer behavior.

Seyed Mehdi Mirmehdi is an Assistant Professor in Management Department at Malayer University, Hamadan, Iran. His research interests include branding, business management, and consumer behavior.

Reza Salehzadeh is an Assistant Professor in Management Department at University of Isfahan, Isfahan, Iran. His research interests include leadership, organizational behavior, human resource management, business management, data mining and Kano model. He has published more than 60 articles at national and international levels in refereed journals and conferences. He is the author of two books and one book chapter entitled, “Applications of Data Mining in Organizational Behavior” (CRC, 2015). His work has been published in academic journals such as Journal of Management Development, International Journal of Educational Management, The Learning Organization, Asia Pacific Journal of Marketing and Logistics, Journal of Workplace Learning, International Journal of Culture, Tourism and Hospitality Research, Tourism Review, Journal of International Consumer Marketing, TQM Journal, and Benchmarking: An International Journal.

Saeed Moraadipoor is an MA Student in Management Department at Guilan University. His research interests include business management, marketing and branding.