RETRACTED: Inside out. Social media videos and destination branding. Neuromarketing using EEG technique Available to Purchase

Dr Muhammad Faisal Shahzad is a Doctor of Marketing from Sichuan Business School, Sichuan University, China. He has been associated with academia for the past seven years and has published in the area of marketing for various journals. His research interests broadly cover the areas of marketing and consumer behavior. Most of his current research portfolio focuses on the development and application of quantitative structural models to provide new insights into how consumers pay attention to, learn and search for food products in the context of retail. In his research, he has conducted empirical analyses guided by rigorous economic theory and work on problems with real-world significance. In the future, he hopes to extend consumer psychological ownership in consumer happiness. He has published articles in the International Journal of Consumer Studies (SSCI), British Food Journal (SCI), Journal of Islamic Marketing (ESCI), Sustainability (SSCI), Sage Open (SSCI) and business cases in case enter database. He has a list of international conference representations as well.

Dr Jingbo Yuan received his doctorate in management from Wuhan University. He is currently working as an Assistant Professor in the School of Management of Shenzhen University and is recognized as a high-level talent in Shenzhen. He once served as an import and export specialist, business analyst and project manager at Huawei Company. At present, he has presided over a number of foundations, including the National Natural Science Foundation of China, the National Social Science Foundation of China and the Humanities and Social Sciences Foundation of the Ministry of Education in China. Relevant research results were published in SSCI journals or CSSCI journals, such as “Management World,” “China Industrial Economics” and “Nankai Business Review.” His main research areas include: Business ethics; platform firm management, including platform marketing strategy, platform governance and platform information mechanism design and marketing strategy.

Dr Farrah Arif, with a distinguished career as a PhD from the University of Cambridge Judge Business School and an ex-professor of Lahore University of Management Sciences (LUMS), is a Commonwealth scholar who has helped top national and multinational corporates to drive sustainable growth and profits. Currently, Dr Farrah is the Associate Dean at Dr Hasan Murad School of Management (HSM), University of Management and Technology (UMT). As a certified trainer from Harvard Business School (HBS), she remains actively involved in mentoring and training business heads in the domains of Marketing, Leadership, Design Thinking, Digital Transformation and Intrepreneurship.

Dr Abdul Waheed is an “HEC Approved PhD Supervisor” and did PhD management (marketing) with distinction from AACSB and AMB accredited business school, USTB-China. He won several research awards during academic career. He has over 80 publications in the prestigious international journals, conferences and books, indexed/ranked, including FT-50, JCR-SSCI (Q1), SJR (Q1) and HEC (W, X, Y) with cumulative JCR-IF>120. His teaching and research interests include digital/electronic marketing, consumer behavior, SCM and digital CSR. His research mainly appeared in the Journal of Business Ethics, Information and Management, Journal of Cleaner Production, Baltic Journal of Management, Sustainable Development, Corporate Social Responsibility and Environment Management, International Journal of Mobile Communications and Global Business Review. He is an active member of the editorial board and review committee in varied international SSCI (HEC-W) journals.