Halal health-care services have emerged as an important sector and a new mode of the health-care service delivery system. This study aims to investigate patients’ perceived influence of halal health-care services on their engagement in word-of-mouth (WOM) communication with Islamic-friendly hospitals. The study examines the role of halal attributes (HAT), intrinsic value (INV), ethical responsibility (ERE) and hospital ambience (HAM) in determining perceived halal health-care services (PHHS) and WOM communication with others.
A cross-sectional survey was conducted with Islamic-friendly hospitals with a sample of 513 inbound and outbound patients. The data was analyzed using the partial least square method through SmartPLS 4.0.
The findings revealed that HAT, INV, ERE and HAM have a significant positive impact on patients’ PHHSs. Patients’ WOM communication is influenced by halal health-care services. Patients’ PHHSs mediated the relationship between HAT, INV, ERE, HAM and WOM communication.
This research contributes to the growing knowledge of halal health-care services, which is an important part of the global health-care industry. When patients share positive experiences, it can attract more people to Islamic-friendly hospitals, including both Muslims and non-Muslims who appreciate ethical and holistic care. This study helps health-care providers develop better service strategies that meet patients’ religious and moral needs while improving community service quality and well-being.
