The purpose of this study is to provide a comprehensive exploration of academic research on halal purchasing decisions and consumer behavior by integrating bibliometric and systematic review methodologies.
This study uses a multi-method approach, combining bibliometric and systematic review methodologies, to comprehensively analyze the domain of halal purchasing decisions and consumer behavior. A data set of 184 articles published between 2007 and 2024 was sourced from the Scopus database. The bibliometric analysis was conducted using Bibliometrix in R, facilitating performance analysis, science mapping and network analysis to explore key authors, affiliations, collaborations and thematic trends. Additionally, the systematic review examined the limitations and future research areas discussed in prior studies, providing the basis for formulating potential research questions to address identified gaps.
The study identifies significant contributions within the domain of halal purchasing decisions and consumer behavior, emphasizing the critical roles of religiosity, trust and halal certification as dominant themes. Bibliometric analysis reveals key authors, influential publications and collaborative networks, highlighting Malaysia as a central hub for research in this field. Additionally, the analysis underscores the intellectual structure and thematic evolution, identifying underexplored areas such as non-Muslim perspectives, emerging halal industries and geographic diversity. The systematic review complements these insights by addressing recurring methodological and theoretical limitations, offering targeted recommendations for future research.
This research uniquely combines bibliometric and systematic review methodologies to provide a comprehensive review of the halal consumer behavior literature, identifying limitations and gaps in prior studies and proposing actionable areas for future research.
