A fusion of TAM and TPB with halal product knowledge and religiosity to understand online purchase intentions of halal cosmetics among Muslims Gen Z Available to Purchase

Zebran Khan currently works at the Management Development Institute (MDI), Gurgaon. Dr. Khan has completed his PhD in the area of marketing at the Department of Commerce and Business Studies, Jamia Millia Islamia, New Delhi. He earned his MBA in Marketing from Aligarh Muslim University, India. The Indian Council of Social Science Research (ICSSR) awarded him a scholarship for his research programme. He is qualified for the NET in Management conducted by UGC. His current research interests include social media marketing, eWOM, consumer behaviour, marketing management. He has attended various conferences, workshops and FDPs. He has also published several research papers in reputed journals with SCOPUS, ABDC and Web of Science indexing and has served as a reviewer in reputable journals. Also, he has proficiency in software like SmartPLS, IBM AMOS and SPSS.

Ariba Khan is a Research Fellow at the Department of Commerce and Business Studies, Jamia Millia Islamia, New Delhi, India. She holds a master’s degree in commerce from University of Rajasthan and also holds membership of Institute of Company Secretaries of India (ICSI). Her research interests are in influencer marketing, consumer behaviour and social media marketing. She has been awarded a fully funded PhD scholarship (JRF) for her research, provided by UGC in India. She has also published various research papers in reputed journals with SCOPUS, ABDC and Web of Science indexing.

Mohammed Nazish is a PhD scholar at the Department of Business Administration, Faculty of Management Studies and Research, Aligarh Muslim University, India. His research focuses on ethical consumption, green marketing and social media marketing. His work has been recognised with a publication in the *Young Consumers* journal (Q1, ABDC “B”, Scopus). He is a recipient of the MANF fellowship for his research. Mohammed holds an MBA with a specialisation in marketing from Aligarh Muslim University.

Mohd Arwab is an Assistant Professor in the Department of Management, Institute of Professional Excellence and Management (IPEM), Ghaziabad, UP-201010. He has completed his PhD from Aligarh Muslim University. His thrust areas are human resource management, marketing and tourism and hospitality management. He has attended multiple conferences, workshops and FDPs. He has also published several research papers in reputed journals having Scopus and Web of Science indexing.