Antecedents and consequences of brand tribalism: empirical evidence from the airline sector Available to Purchase

Mohammad Soliman currently works at the Marketing Department, Sultan Qaboos University, Oman. He previously held the Head of Research and Consultation Department, UTAS, Salalah, Oman. He is also a Full Professor, Faculty of Tourism and Hotels, Fayoum University, Egypt. He has published multiple papers in high-rank journals indexed in ABDC, WoS and Scopus (e.g. International Journal of Hospitality Management, Tourism Management Perspectives, Journal of Destination Management and Marketing, Current Issues in Tourism, Technology in Society, Tourism Review, Journal of Service Theory and Practice, International Journal of Human-Computer Interaction, Journal of Consumer Behaviour, etc.). In addition, he sits on the editorial board of different academic journals and serves as an associate editor and reviewer for several top-tier journals. He has successfully supervised and examined several master’s and PhD theses. His research interests include destination marketing, tourism marketing, branding, consumer behaviour, AI in education and marketing, PLS-SEM and review studies.

Maha K. Al-Balushi is the Head of the Marketing Department and the former director of the MBA program in the College of Economics and Political Science at Sultan Qaboos University. Maha is the faculty fellow at the Centre of Excellence in Teaching and Learning (CETL) in SQU. She teaches both undergraduate and graduate courses. She has published papers in reputed journals. Her research interests include consumer behaviour and branding in sports, food, fashion and tourism together with AI- enabled customers service and branding. Maha has successfully supervised and examined Master and PhD theses. She also served as program reviewer and verifier for various local programs. Specifically, she is the External Reviewer for Oman Authority for Academic Accreditation and Quality Assurance of Education.

Mohamed Al-Wahaibi is a Senior Application Engineer – Subsurface at Petroleum Development Oman (PDO). He holds a Master’s degree in Electronic Engineer from University of Adelaide where his thesis focused on detection of periodicity in C-reactive protein (CRP) levels. He is currently pursuing a Master of Business Administration (MBA) at Sultan Qaboos University. He has over 7 years of experience. His expertise lies in various areas, including, HPC (High-Performance Computing), Seismic Data Processing, Seismic Data Interpretation, AI/ML and GPU-enabled applications.

Abeer Al-Wahaibi is a Concept Process Engineer, she is a well-experienced Oil and Gas professional with over 13 years of experience working in Petroleum Development Oman. Abeer holds a Master’s degree in Chemical and Process Engineering where she published “Techno-economic Evaluation of Biogas Production from Mixed Food Waste via Anaerobic Digestion, at Scientific Reports Journal”. She is currently pursuing a Master of Business Administration (MBA) at Sultan Qaboos University, she combines technical expertise with strategic insight. Adept at achieving company objectives, Abeer spearheading CCUS projects, driving sustainable energy practices. Passionate about environmental responsibility, she pioneers within the industry to advance the energy transition.

Aseela Nasser Al Harthi, is currently the head of strategic and Academic Risks at Risk Management Office. She worked as an adjunct – assistant professor in Marketing Department in Sultan Qaboos University. She holds an esteemed academic record, having earned a PhD in Effective Communication of Risk Management in Information Security from Cardiff University. In addition, she obtained an MBA with Distinction (GPA 3.70) from Middle East College, affiliated with Coventry University in the UK and a BSc in Information Systems from Leeds University, also in the UK. Here research interest lies in Artificial Intelligence in Education, Risk/Sustainability in social media, Digital Marketing and Information Systems and Social Media Marketing Technology.