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Keywords: 0.0% alcohol beverage
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Journal Articles
Gen-Z online purchase intention of 0.0% alcohol beverages in Malaysia: a stimulus-organism-response perspective
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (11): 3173–3201.
Published: 06 May 2025
...Wan Ilinajwa Wan Mustaffa; Wan Rusni Wan Ismail Purpose This study aims to use the stimulus–organism–response (SOR) theory, with affective responses acting as a mediator, to investigate Generation Z’s online purchasing intentions concerning 0.0% alcohol beverages in Malaysia. Design/methodology...
