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Keywords: AI adoption
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–32.
Published: 03 July 2026
... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence (AI) Service quality Collaborative consumption Trust Consumer engagement Co-creation AI adoption Stimulus–organism–response (S-O-R) Sharing, as a fundamental human behavior, historically...
