... analysis. Findings Six themes emerged as influencing anti-consumption of Halal food by non-Muslims. It was found that Animosity, Islamophobia, Animal welfare concerns and Misperceptions drive anti-consumption. However, acculturation and knowledge about Halal reduce Halal anti-consumption. The overall...

...Reza Ashari Nasution; So Won Jeong; Byoungho Ellie Jin; Jae-Eun Chung; Heesoon Yang; Robert Jeyakumar Nathan; Devi Arnita Purpose The purpose of this study is to explore the acculturation caused by the Korean wave among Indonesian Muslim consumers, especially in the food and cosmetic sectors...

...Yong Hion Lim; Suddin Lada; Rahat Ullah; Azaze-Azizi Abdul Adis Purpose This study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect. Design/methodology/approach A structured close-ended questionnaire...