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Keywords: Aintegration theory
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Journal Articles
“How do Muslims reconcile religious commitment with conventional banking?”: Unpacking Muslims’ rejection of Islamic banking through consistency theories
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (4): 1585–1603.
Published: 29 September 2025
... high religiosity but maintained accounts with conventional banks. Data were analyzed using thematic analysis, guided by consistency theories, such as cognitive dissonance and aintegration theory, to interpret consumer attitudes and rationalizations regarding Islamic banking. Findings The findings...
