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Keywords: Al-Madinah Al-Munawwarah
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Journal Articles
Exploring the essence of Al-Madinah Al-Munawwarah: leveraging the portraits approach to understand the second-holiest city in Islam
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (3): 1178–1199.
Published: 02 September 2025
...Mohammed Oualid Hakimi Purpose This research explores the essence of the second-holiest city in Islam, Al-Madinah Al-Munawwarah, by providing a comprehensive mapping of all associations and evocations extracted from its residents’ minds. This paper aims to offer the most advanced and detailed...
