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Keywords: Analytical network process (ANP)
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Journal Articles
Halal tourism and Sasak culture: ANP approach
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (9): 2489–2513.
Published: 18 February 2025
... for seamlessly blending traditional Sasak cultural elements with modern halal tourism practices. Design/methodology/approach The study uses the sophisticated analytical network process (ANP) methodology to systematically identify, evaluate and analyse the complex network of factors influencing Sasak cultural...
