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Keywords: Asymmetric information
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Journal Articles
Suraiya Ishak, Abd Hair Awang, Mohd Yusof Hussain, Zaimah Ramli, Sarmila Md Sum, Suhana Saad, Azima Abd Manaf
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2016) 7 (3): 288–302.
Published: 12 September 2016
.... Intrinsic cues Islamic marketing The Muslim consumer Extrinsic cues Islamic markets Halal market Selling to Islamic markets Asymmetric information Halal food Halal perception Signal theory Credence product Malaysian Ministry of Science, Technology and Innovation...
