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1-7 of 7
Keywords: Banking
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Journal Articles
The impact of perceived service recovery justice on brand evangelism: the mediating role of customer forgiveness and the moderating role of customer religiosity
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (10): 3045–3070.
Published: 20 March 2025
... to examine the relationship between perceived service recovery justice and brand evangelism of banks directly and indirectly through mediating customer forgiveness. As well as this study examines the moderating role of religiosity in the relationship between perceived service recovery justice and customer...
Journal Articles
Driving financial inclusion: exploring mobile wallet adoption among rural Omani millennials
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (4): 1229–1257.
Published: 19 November 2024
... Licensed re-use rights only E-wallet Self-efficacy FinTech Banking TAM SDG10: Reduced inequalities The rapid evolution of technology has transformed human lifestyles and business operations in recent decades (Ye et al., 2023). Particularly, mobile technology has revolutionized...
Journal Articles
Creating consumer-based brand equity for customers by brand experience: Evidence from Iran banking industry
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1443–1464.
Published: 01 October 2019
...-congruence) on brand satisfaction and loyalty in Iranian banking industry. Design/methodology/approach The author designed the conceptual model of the research based on the existing relationships between the research variables and the proposed hypotheses. By a questionnaire, the opinion of 288 customers...
Journal Articles
Designing a customer-experience-management model for the banking-services sector
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (3): 790–810.
Published: 11 July 2019
...Ebrahim Heshmati; Hamidreza Saeednia; Ali Badizadeh Purpose This paper aims to develop an appropriate model for customer-experience management (CEM) for the banking-services sector. Design/methodology/approach The research method used in this study is qualitative. Techniques used for data...
Journal Articles
The influence of religion on Islamic mobile phone banking services adoption
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2012) 3 (1): 81–98.
Published: 23 March 2012
...Susan Sun; Tiong Goh; Kim‐Shyan Fam; Yang Xue; Yang Xue Purpose The purpose of this paper is to explore the effects religious affiliation and commitment have on Southeast Asian young adults' intention to adopt Islamic mobile phone banking. Design/methodology/approach An online self...
Journal Articles
Arabian Gulf innovator attitudes for online Islamic bank marketing strategy
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2010) 1 (3): 268–285.
Published: 24 September 2010
...Matt Elbeck; Evangellos‐Vagelis Dedoussis Purpose This paper's aim is to guide online Islamic bank marketing strategy. Design/methodology/approach A study in 1999 interviewed 120 innovators about their attitudes and preferences to a hypothetical online Islamic bank, and replicated in 2009...
Journal Articles
Customer satisfaction factors (CSFs) with online banking services in an Islamic country: I.R. Iran
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2010) 1 (3): 249–267.
Published: 24 September 2010
...Tooraj Sadeghi; Kambiz Heidarzadeh Hanzaee Purpose This paper seeks to investigate the key factors underlying customer satisfaction with electronic banking services in an Islamic country, Iran. Design/methodology/approach The authors validate a measurement model for customer satisfaction...
