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Keywords: Big five personality traits
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (8): 2581–2604.
Published: 20 November 2025
... initiatives. The model evaluates the influence of big five personality traits, perceived value, performance risk and social network-based word of mouth (SNB-WOM) on funders’ engagement in SOC . Findings The findings reveal that these factors serve as potent catalysts for participation, with the big five...
