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Keywords: Brand boycott
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (8): 2715–2749.
Published: 25 December 2025
... to hate and boycotts, are linked to negative associations and narratives, including The Stranger, The Faceless Foe, The Enemy of God and The Criminal. User-generated content significantly influences brand boycotts among Muslim and Arabic-speaking consumers. Research limitations/implications Future...
