...Faizan Abd Jabar; Nik Mohd Hazrul Nik Hashim; Mashita Abdul Jabar; Mohd Nazri Mohd Noor Purpose The purpose of this study is to examine the influence of two pivotal brand stimulus factors brand personality and brand experience on brand loyalty and brand referral in the Muslim fashion branded...

...Ömer Akkaya; Gazi Kurnaz Purpose The aim of this study is to examine and understand the relationship between Islamic brand personality, theory of planned behavior ( TPB ) and purchase intention among Muslim consumer in Islamic banking context. The research investigates the relationship between...

..., political party brand reputation, religiosity brand personality and e-WOM on voters' decisions with implications for voters' loyalty. Design/methodology/approach The survey method was used to collect data from 1206 respondents who have the right to vote through offline and online using Google forms...

... in their brands. One of the ways to create such differentiation is by establishing a brand personality. Thus, the purpose of this study is to develop a reliable measure of Islamic apparel personality that incorporates the relevant dimensions/traits Muslim females attribute to their apparel. Design/methodology...

...Muhammad Ahmed; Syed Ahmad Ali; Muhammad Tahir Jan; Arif Hassan Purpose Organizations today strive to differentiate themselves from others with the help of various tools. Aaker’s brand personality model is one of them. It comprises five components namely, sincerity, excitement, sophistication...

...Muhammad Faisal Shahzad; Muhammad Bilal; Jin Xiao; Tahir Yousaf Purpose The purpose of this study is to find the influence of brand experience on brand equity with the mediation of hedonic emotions, utilitarian emotions and brand personality among the smartphone users in Pakistan. Design...

...Sri Wahyuni; Nani Fitriani Purpose Brand loyalty reveals about such important issues as brand personality and brand bond. This study mainly examines the influence of brand aura on brand loyalty management. The study aims to inform strategic aspects of brand aura. The authors conduct an analysis...

...Muhammad Ahmed; Muhammad Tahir Jan Purpose – The purpose of this paper is to browse literature based on Aaker’s brand personality modal and highlight criticism on it. Furthermore, the study proposes an Islamic brand personality modal based on Islamic teachings. Design/methodology/approach...

...Muhamad Fazil Ahmad Purpose – The purpose of this study is to create and manage halal brands as valuable business assets based on a proposed halal Brand Personality dimension in the micro-spectrum of halalan (lawful) Tayyiba (good) concept in Malaysia. The chances of using Brand...