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Keywords: Bubble tea
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (11): 2308–2330.
Published: 13 August 2021
... products such as bubble tea. Religiosity Purchase intention Social media advertising Attitude functions Bubble tea Advertising Over the past decades, Malaysia has seen numerous viral food and beverage trends emerging online, with bubble tea not being an exception to this (Kaur, 2019 ; Wong...
