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Keywords: C83
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–20.
Published: 03 July 2026
... © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Marketing deception Social media advertising Digital literacy Consumer trust Perceived risk Cultural values Consumer behavior Emerging markets University students C38 C83 D12 D18...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (1): 82–103.
Published: 08 July 2024
... adopting Islamic banking (Al Balushi and Boulanouar, 2019). Overall, awareness and understanding of Islamic banking play crucial roles in influencing customers’ decisions to affiliate with Islamic banks in Oman. Islamic banks and finance Exploratory factor analysis (EFA) Oman C83 E58 F65...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (11): 2347–2377.
Published: 21 June 2021
... preferences for IB with a relatively large, new data set. Heba Abou-El-Sood can be contacted at: heba.abouelsood@zu.ac.ae 26 05 2020 23 01 2021 11 04 2021 20 04 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only M31 C83 G21...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (9): 1709–1733.
Published: 08 July 2020
... Bank” in 1971 though there was no reference to Islam or Shariah (Islamic law) made at its charter (Arif, 1988). C83 G21 M10 N25 N35 The economy of a country is related to the health of its financial system. The bank is one of the most prominent participants in the financial system...
