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Keywords: CSI
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Journal Articles
Customer decision-making styles as a tool for segmenting digital products market in Iran
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (3): 560–577.
Published: 24 September 2018
... [consumer style inventory (CSI)] for this steady growing market in Tehran and contributing to theories of market segmentation. Design/methodology/approach This research used exploratory factor analysis (EFA) to explore and identify digital products shoppers CDS. In addition, to determine whether...
