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Keywords: CSR marketing
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Journal Articles
The influence of Islamic corporate social responsibility implementation and marketing on Islamic bank performance moderated by community religious commitment
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (4): 1209–1228.
Published: 03 December 2024
... that CSR implementation had a direct effect, while CSR evaluation and CSR marketing had no significant effect on performance. The results also show that community religious commitment negatively moderates the effect of CSR evaluation on performance and positively moderates the effect of CSR marketing...
