...Aurore Bardey; Meriam Bendaoud Purpose This study aims to explore the interplay between religiosity and fashion practices among European Muslim women within the Western fashion industry. Using the cognitive dissonance theory and the theory of planned behaviour, the research examines how...

... the influence of perceived financial knowledge, multidimensional ethics and materialism on cognitive dissonance and continuance intention toward online payday loan services among Muslim consumers. Design/methodology/approach Data were collected via purposive nonprobability sampling. A total of 191 Muslim...

...). © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Islamic finance Formal and informal institutions Institutional traps Phenomenological analysis Cognitive dissonance Socio-cognitive factors Kazakhstan Complementing this, socio...

.... Using baseline cognitive dissonance theory ( CDT ), this study aims to examine MSA attributes as the primary cognitive elements of online impulsive buying and their effects on post-purchase regret. Design/methodology/approach The online survey adopted a purposive sampling technique to collect data...

... high religiosity but maintained accounts with conventional banks. Data were analyzed using thematic analysis, guided by consistency theories, such as cognitive dissonance and aintegration theory, to interpret consumer attitudes and rationalizations regarding Islamic banking. Findings The findings...

... (TPB) General theory of marketing ethics Cognitive dissonance Structural equation modeling (SEM) The topic of luxury branding and luxury brand counterfeiting has been receiving the attention of business circles and academic articles in the last years. Luxury brands are defined by McKinsey...