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Keywords: Consumer animosity
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Journal Articles
Journal of Islamic Marketing (2026) 17 (5): 1637–1668.
Published: 10 September 2025
...Kumru Yalcınkaya; Leyla Leblebici Kocer; Sinem Sargin Purpose This study aims to analyze the relationships between cosmopolitanism, religiosity, ethnocentrism and consumer animosity among Turkish consumers, emphasizing the mediating impact of ethnocentrism. This study uniquely highlights...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2026) 17 (1): 371–399.
Published: 24 June 2025
... and consumer animosity affect boycott intentions, with a unique comparative lens on Muslim and non-Muslim respondents in a religiously diverse society. Design/methodology/approach Data were collected from 634 respondents (319 Muslims and 315 non-Muslims) using a quantitative survey method. Partial least...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2023) 14 (5): 1346–1368.
Published: 29 March 2022
... moderation technique is applied to examine the effect of moderators on the structural model. Findings This study shows that the French brand boycott is strongly affected by consumer animosity, perceived efficacy and subjective norms. Moreover, this study also found that the effect of animosity on boycott...
Journal Articles
Journal of Islamic Marketing (2022) 13 (4): 781–806.
Published: 09 December 2020
...Samshul-Amry Abdul-Latif; Asmat-Nizam Abdul-Talib Purpose The purpose of this study is to investigate the effects of consumer ethnocentrism and consumer animosity at the ethnic level. This study examines both effects on an ethnic majority’s consumption of an ethnic minority’s products and services...
Journal Articles
Journal Articles

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