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1-8 of 8
Keywords: Consumer animosity
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Journal Articles
The effects of cosmopolitanism and religiosity on animosity: the mediating role of ethnocentrism
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (5): 1637–1668.
Published: 10 September 2025
...Kumru Yalcınkaya; Leyla Leblebici Kocer; Sinem Sargin Purpose This study aims to analyze the relationships between cosmopolitanism, religiosity, ethnocentrism and consumer animosity among Turkish consumers, emphasizing the mediating impact of ethnocentrism. This study uniquely highlights...
Journal Articles
The quest for tranquillity through boycott: how animosity and moral concerns influence political consumerism and psychological well-being among Muslim consumers
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (1): 428–453.
Published: 23 July 2025
... Muslim consumers’ participation in boycotts. The quantitative analysis highlights the relationships between consumer animosity (religious, war-related and economic animosity), moral concerns (perceived egregiousness and guilt), political consumerism (boycott and buycott behaviours) and psychological well...
Journal Articles
How faith fuels boycotts: consumer activism against pro-Israel brands in a religiously diverse society
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (1): 371–399.
Published: 24 June 2025
... and consumer animosity affect boycott intentions, with a unique comparative lens on Muslim and non-Muslim respondents in a religiously diverse society. Design/methodology/approach Data were collected from 634 respondents (319 Muslims and 315 non-Muslims) using a quantitative survey method. Partial least...
Journal Articles
Exploring consumer purchase aversion amid Israel-Palestine war: a comparative study of consumers in India and GCC countries
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (5): 1493–1521.
Published: 03 December 2024
...Sajid Abbas; Asad Ahmad; Haidar Abbas Purpose In the context of ongoing Israel-Palestine war, this study aims to explore whether consumer animosity (CA) influences individuals’ reluctance to purchase brands contributing towards the hostile nation. Furthermore, it investigates the mediating effects...
Journal Articles
What drives Muslims to boycott French brands? The moderating role of brand judgement and counterargument
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (5): 1346–1368.
Published: 29 March 2022
... moderation technique is applied to examine the effect of moderators on the structural model. Findings This study shows that the French brand boycott is strongly affected by consumer animosity, perceived efficacy and subjective norms. Moreover, this study also found that the effect of animosity on boycott...
Journal Articles
An examination of ethnic-based consumer ethnocentrism and consumer animosity
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (4): 781–806.
Published: 09 December 2020
...Samshul-Amry Abdul-Latif; Asmat-Nizam Abdul-Talib Purpose The purpose of this study is to investigate the effects of consumer ethnocentrism and consumer animosity at the ethnic level. This study examines both effects on an ethnic majority’s consumption of an ethnic minority’s products and services...
Journal Articles
Impact of consumer ethnocentrism and animosity on brand image and brand loyalty through product judgment
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (8): 1477–1491.
Published: 15 July 2020
... relation in CE and BL and there is no direct relationship between CE and BI. The results also indicate that consumer animosity (CA) has a negative impact on BI and BL of Indian made cosmetic products in Pakistan. The results of mediation indicate that PJ is playing partial mediation in this relation...
Journal Articles
Examining the variation in willingness to buy from offending product’s origin among fellow nationals: A study from the Arab/Muslim-Israeli conflict
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (2): 243–260.
Published: 12 June 2017
... markets Consumer animosity Grounded theory Intensity of animosity Willingness to buy The term “against the Arabs”, however, appears to be imprecise in two ways. First, it collapses all the Arabs into one group which gives the impression that all Arabic-speaking individuals share the same...
