Keywords: Consumer animosity
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Journal of Islamic Marketing (2022) 13 (4): 781–806.
Published: 09 December 2020
...Samshul-Amry Abdul-Latif; Asmat-Nizam Abdul-Talib Purpose The purpose of this study is to investigate the effects of consumer ethnocentrism and consumer animosity at the ethnic level. This study examines both effects on an ethnic majority’s consumption of an ethnic minority’s products and services...
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