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Keywords: Consumer preference
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Journal Articles
Journal of Islamic Marketing (2023) 14 (3): 892–909.
Published: 28 January 2022
... and Islamic). It also examines how mediators influence consumerspreferences. Design/methodology/approach The sample consists of 575 bank consumers. The experiment method was used to test the research hypotheses through three studies. Findings The empirical results indicate that religiosity...
Journal Articles
Journal of Islamic Marketing (2022) 13 (8): 1786–1806.
Published: 03 June 2021
... be influence consumerspreferences. Design/methodology/approach In total, 658 Muslim people and Islamic bank consumers were recruited for a survey study and structural equation modeling was used to test the research hypotheses. Findings The empirical results indicate that religiosity (e.g. extrinsic...

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