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Keywords: Content quality
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (4): 1032–1057.
Published: 01 February 2022
... of this industry have unique characteristics. This study aims to examine consumer behavior toward halal products by examining how content quality, religious consciousness and brand awareness affect consumer buying behavior and consumer loyalty. Design/methodology/approach This research uses a quantitative...
