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Keywords: Controversial products
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (4): 656–668.
Published: 13 November 2017
... offensive advertising and the reasons which make the advertising offensive. Design/methodology/approach Responses regarding advertising of 11 controversial products and 7 reasons which make the advertising offensive were taken by distributing a questionnaire to a convenience sample of 250 university...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2015) 6 (1): 22–43.
Published: 09 March 2015
...Maya F. Farah; Lamis El Samad Purpose – The purpose of this paper is to examine the impact of religious sect on the Lebanese consumer’s perception of controversial product advertisements. Design/methodology/approach – The study used a quantitative survey that was administered to a purposive...
