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Journal Articles
Journal Articles
Journal of Islamic Marketing (2021) 12 (3): 598–621.
Published: 08 April 2021
...Eli Sumarliah; Safeer Ullah Khan; Ikram Ullah Khan Purpose This paper aims to explore the effects of the Coronavirus outbreak and the subjective norm and attitude on shopper’s intentions to purchase Hijab online. It hypothesises the influences of the Coronavirus outbreak as situational...
Journal Articles

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