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Keywords: Corporate halal reputation
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Journal Articles
Measuring corporate halal reputation: A corporate halal reputation index and research propositions
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (3): 591–601.
Published: 18 July 2019
...Marco Tieman Purpose The purpose of this paper is to introduce a new framework to measure corporate halal reputation. In this conceptual paper, the “Corporate Halal Reputation Index” is proposed, which acts as predictor for corporate halal reputation and sales in Muslim markets. Design...
