...Muhammad Zakiy; Syarif As’ad Purpose This study aims to link service quality and switching costs to customer switching intention by involving corporate image, customer trust and customer loyalty as a liaison. Design/methodology/approach Respondents in this study were customers of Bank Muamalat...

...’ role in forging close relationships with their customers. Corporate image has a moderating role in relationships and has significantly impacted takaful insurance companies. The results imply that regardless of the corporate image of the financial service organizations, customers are concerned about...

...Ejaz Aslam; Muhammad Saleem Ashraf; Anam Iqbal Purpose The prime objective of this study is to examine the impact of sight cues and corporate social responsibility (CSR) activities of the Islamic banks on loyalty by improving the corporate image (CI) of the Islamic banks. This study also examines...

...Ismah Osman; Mohsin Abdur Rehman; Sajid Mohy Ul Din; Ghazal Shams; Khurram Aziz Purpose This study aims to examine a proposed model based on a combination of relationship marketing and service quality dimensions as a significant predictor of corporate image. More importantly, it attempts...

... (Islamic insurance) in relation to service quality and relationship marketing. More importantly, the examination of the impact of both service quality and relationship marketing on corporate image is further established. Accordingly, corporate reputation and customer loyalty were further evaluated, along...

... of services as well consumer attitudinal loyalty based on consumers’ perception of Islamic financial banking services. It also tests how co-production and customer loyalty as well as corporate image relate to each other. The present study is set up in the context of Islamic financial banking service industry...