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Keywords: Counterfeit brands
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Journal Articles
Schadenfreude and purchase intention for counterfeit luxury brands among Iranian consumers
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (10): 2614–2632.
Published: 28 May 2024
... counterfeiting in the luxury sector has led to a loss of $30.3bn (R Strategic Global, 2017). The overall scale of counterfeit luxury goods also accounted for approximately 2.5% of world trade from 2010 to 2013, or $461bn (OECD/EUIPO, 2016). Due to the increasing number of counterfeit brands being created...
