... the influence of Halal labels operates similarly for Muslim and non-Muslim consumers and whether trust cues linked to country of origin ( COO ) and Halal brand trust ( HBT ) strengthen or weaken this relationship. Design/methodology/approach Data was collected from retail shoppers in North Macedonia...

...A. Jajang W. Mahri; Juliana Juliana; Hilda Monoarfa; Amelia Putri Rohepi; Rizuwan Karim Purpose The purpose of this study shows the effect of the value of country of origin and brand image on the purchasing decision of South Korean skincare with halal product knowledge as a moderator variable...

... the link between religious beliefs and consumers' boycotts towards particular products. Certain important concepts are linked to boycott, these include: conspicuous consumption of global brands, animosity and country of origin. Design/methodology/approach – First, a critical literature review...

... in particular. This paper attempts to bridge the gap for future research in the area. Mahmoud Darrat can be contacted at: mdarrat@aum.edu © Emerald Group Publishing Limited 2011 Middle East Consumer behaviour National cultures Brand equity Country of origin P1. Individualism...