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Keywords: Cultural integration
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Journal Articles
Halal tourism and Sasak culture: ANP approach
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (9): 2489–2513.
Published: 18 February 2025
...) Cultural integration The success of halal tourism heavily relies on the quality of human resources and service delivery standards. Aligned with Said et al. (2020) , this encompasses multiple dimensions: staff must maintain appropriate dress codes, deliver services that align with Islamic...
