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Keywords: Cultural integration
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (9): 2489–2513.
Published: 18 February 2025
... (ANP) Cultural integration The rapid growth of the halal industry has positioned halal tourism as one of its most dynamic sectors. Defined as tourism that adheres to Islamic principles, this segment is experiencing a surge in demand, particularly from Muslim travellers seeking experiences...
