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Keywords: Customer’s intention
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Journal Articles
Perception of the takaful operators’ performance towards customers’ intention in using medical takaful card among public sector
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (3): 527–543.
Published: 11 September 2018
...Muhammad Zarunnaim Haji Wahab Purpose This paper aims to examine the level and the relationship between the perception of the performance of takaful operators and the customers’ intention in using medical takaful card among public sectors in Kedah, Malaysia. Design/methodology...
