...Hamed Dabaghi; Saeid Saieda Ardakani; Seyed Mohammad Tabataba’i-Nasab Purpose The purpose of this paper is to focus on the emerging phenomenon of medical tourism in the context of Iran from a customer experience management perspective and benchmark of their judgment including positive or negative...

...Ebrahim Heshmati; Hamidreza Saeednia; Ali Badizadeh Purpose This paper aims to develop an appropriate model for customer-experience management (CEM) for the banking-services sector. Design/methodology/approach The research method used in this study is qualitative. Techniques used for data...