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Keywords: Customer intimacy
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Journal Articles
The role of customer intimacy in increasing Islamic bank customer loyalty in using e-banking and m-banking
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (6): 1097–1123.
Published: 14 May 2020
...Dipa Mulia; Hardius Usman; Novia Budi Parwanto Purpose The purposes of this study are to develop an extended technology acceptance model (TAM) model by adding customer intimacy, perceived risk, trust and Sharia compliance as external variables, in which TAM is used as the evaluation...
