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Keywords: Customer perception
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (9): 1709–1733.
Published: 08 July 2020
... characteristics of a bank. Iranian customers’ banking selection criteria may be divided into two groups. One is “value proposition quality,” which is embedded with customers’ perceptions of bank product portfolio, bank communication with customers, the accuracy of bank information to customers, bank...
