...Shahryar Mohsenin; Seyedamir Sharifsamet; Mohammad Rahim Esfidani; Lucas A. Skoufa Purpose The purpose of this paper is to define and develop digital products market segments in Tehran based on consumers’ buying decision-making styles (CDS) and testing applicability of Sproles and Kendall’s model...

...Mohammed Abdur Razzaque; Sadia Nosheen Chaudhry Purpose The purpose of this research is to empirically investigate the impact of religious commitment of Muslim consumers in a non‐Muslim country on their purchase decision‐making process and develop a broad‐based taxonomy of these consumers based...

... dynamics in Tunisian Islamic context. Conflict resolution Decision making Tunisia Interpersonal relations Buying behaviour The family as a critical purchase and consumption decision‐making unit has attracted the attention of several authors (Commuri and Gentry, 2000 ; Levy and Lee, 2004...

...Kambiz Heidarzadeh Hanzaee; Sara Aghasibeig Purpose The purpose of the paper is to examine Iranian generation Y female decision making using Sproles and Kendall's consumer styles inventory as a basis for market segmentation. Design/methodology/approach Considering the high population of young...