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Keywords: Destination experience
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Journal Articles
Muslim tourist perceived value: a study on Malaysia Halal tourism
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (2): 402–420.
Published: 11 June 2018
... attributes are examined. In addition, this study also examines the mediating effect of destination experience in Malaysia’s environment (i.e. infrastructure, atmosphere and culture) and the relationship between Muslim tourist perceived value and tourist satisfaction. Findings Overall, the results...
